Facing the Tornado

Mobile Strategy Comments (1)

The studies and polls are coming out fast and furious. A recent Pew Internet survey shows that 1/3 of consumers get their news from mobile phones. They still might check other platforms such as the daily newspaper and television but the truth is more and more people are turning to their mobile device to get their daily fix of information. I saw it reported on mashable.com that Facebook has revealed that more than 100 million of the site’s 400+ million users use Facebook Mobile via their mobile devices every month. By 2012, or some say even sooner, the sale of smartphones will outpace PCs.

What kind of convincing do you need that it is time to start thinking about how to use mobile for your business or organization? The world is moving to mobile information faster than a teenage girl’s text messaging fingers. You really wont be able to avoid the change that is happening all around you. It’s happening in your everyday life so why would your business life be insulated from the change?

If you were sitting at home watching reruns of The Gilmore Girls and a tornado warning came on the screen saying the twister was coming right to your town, you could respond in a couple of ways. You could sit comfortably numb in your recliner, turn up the volume because the wind is getting so loud and try not to notice the debris flying past the picture window. Although it’s possible you might remain unaffected personally, certainly the world around you will be changed. And unless you want to lock yourself in your house, you are going to have to respond to the changes in the world around you. Or, you could be totally prepared for the tornado: have a safe place for you and all those around you, have all the necessary tools and resources to deal with the twister and its aftermath and have a plan that goes into action to best deal with the calamity. Which of these best describes you as you think about your readiness and preparation for mobile learning in your company or organization? Do you have a plan in place? How would you describe your level of preparedness? How good are you and all of those around in dealing with change? These are big questions that need to be asked now and not when the tornado is at your doorstep.

There is another response that I would not even have considered unless I hadn’t encountered it. Recently we were consulting a major global corporation and they did a 6 Sigma study about whether they should make mobile versions of any of their main website. Stated briefly, they concluded that it wasn’t necessary because the capabilities of smartphones were going to continue to get better and that they would be able to readily access their browser websites soon enough. Now, we are a company that advocates mobile learning and delivery and obviously, we would have a list of reasons why we think this is a risky response. To us, using the tornado metaphor again, this seems like hoping the tornado will blow through the junkyard down the street and swirl all the parts and pieces of a car together to make a working automobile. In other words, a lot of improbable things have to fall in place for that desire to come true.

So, yes, change it not only coming, it is here. It is essential that you embrace it and control the change as best as you can and not allow the change to control you. The good news is that it is completely achievable. You can deftly adopt mobile learning into your company. With the right plan, the right mindset and the right end game, you can have your way with the tornado.

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Scott McCormick is a founding partner of Float. Building on more than 30 years of experience in training, eLearning, and mLearning efforts for Fortune 500 companies, Scott helps companies embrace new learning strategies and deliver results. Scott is in charge of client relationships with global leaders in healthcare, manufacturing, hospitality, and insurance, and is instrumental in building new business and contributing to Float’s thought leadership efforts. Scott is featured in Float’s latest book, “Mastering Mobile Learning,” available from Wiley and ASTD Press.

» Mobile Strategy » Facing the Tornado
On March 18, 2010
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One Response to Facing the Tornado

  1. mattgenton says:

    hi to all at floatlearning.com i thought i had sent this newyears eve but it didnt send so i have sent it again good luck for 2012 to all of you
    – matt

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