iPhone on Verizon Arrives… So Now What?

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It’s been a week since the much anticipated release of the vaunted iPhone on Verizon. Sales have been slow according to the press. Not bad, mind you, but it seems the anticipated avalanche of defectors from AT&T haven’t arrived yet. Not sure I am really surprised. The Verizon iPhone 4 is a great phone, sure, but the iPhone 4 is getting a tad long in the tooth. The real test will be the long tail sales fo the product and how the iPhone 5 is received on the rival carrier (or if it will even become available on launch).

Some press reception:

Our proprietary survey of over 75 locations selling the Verizon iPhone largely supports our view that the VZ iPhone launch, while material to both Verizon and AT&T, is not likely to radically reshape the industry landscape,” says James Ratcliffe, a Barclays analyst, in a research note.

See full article from DailyFinance

Meanwhile, online pre-order sales of Verizon’s iPhones totaled 550,000 units. Only 14 percent of people buying the Verizon iPhone switched from AT&T, with another 30 percent coming from Android.

See the full article at Mobiledia

Boy Genius Report coverage of the Verizon iPhone sales:

30% of people buying Verizon iPhones were Android users, just over 25% of people buying iPhone 4 were BlackBerry users, and only 14% of people buying the Verizon iPhone were AT&T iPhone owners.

The rest of their article, including sales numbers from 5 Apple stores is available here.

Computer World offers a rationale from one of their readers:

People are waiting for the iPhone 5. … You might decide to bide your time just a few months more to see what Apple releases this summer. … The years of buildup to the release of the Verizon iPhone 4 make a wait of just a few months more … seem like nothing.

A lot more of their reader comments are available here.

From a Verizon source via Blomberg, though, the picture is not all doom and gloom. In fact, they are pretty upbeat, stating that they are “pleased” with iPhone sales thus far.

Regardless of numbers, Wall Street opinions or anything else, the good news is that as a corporate buyer, your choices just got a bit more open. You can finally satisfy those people in marketing that want their company phones to be iPhones. That pesky C-Level exec who broke the rules and expensed the AT&T phone? Not anymore. You don’t have to worry quite as much about supporting your coworkers personal devices either, if they were unwilling to put down their beloved iPhone and move to your company’s mobile carrier Verizon, they can now.

This is great because it could save money on app development, deployment issues and any other headaches that have been the bane of a mobile technology focused IT person who has to support a wide variety of hardware. From a learning organization perspective, typically strained budgets didn’t need the burden of supporting Android, iOS, Blackberry and more. Hopefully the savings can be put towards better content creation.

Float wants to hear from you. Is your company moving any Verizon users to iPhone? Let us know in the comments below.

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Chad Udell is the Managing Partner, strategy and new product development, at Float. There he leads his design and development teams to successful outcomes and award-winning work via a strong background in both disciplines and a singular focus on quality. He has worked with industry-leading Fortune 500 companies and government agencies to design and develop experiences for 20 years. Chad is recognized as an expert in mobile design and development, and he speaks regularly at national and international events and conferences on related topics. Chad is author of Learning Everywhere: How Mobile Content Strategies Are Transforming Training and co-editor and chapter author, with Gary Woodill, of Mastering Mobile Learning: Tips and Techniques for Success. His newest book, Shock of the New, co-authored with Gary Woodill was released in April of 2019.

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On February 17, 2011
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