Chad Udell: Your Faster Horse Moment

Conferences, Pedagogy and Learning Comments (0)

Float Learning and Bradley University’s Department of Interactive Media in the Slane College of Communications and Fine Arts teamed up to provide a one-day event focused on mobile on Friday, June 10, 2011. Industry-leading speakers on user experience, learning and strategy presented an invaluable amount of information about mobile design, development and strategy. Marketing departments, learning departments and IT professionals benefitted from the actionable information they could take back to their organizations to invigorate their own mobile efforts. Two tracks focused on Business and Strategy, as well as Design and Development.

In the keynote session, Float managing director Chad Udell describes how Henry Ford said, “If I’d asked my customers what they wanted, they’d have said a faster horse”. Many may feel that this simply means “don’t listen to or talk to your customers.” Watch this video to see how we are all facing many “faster horse” moments in our mobile development projects and how to approach these seemingly insurmountable challenges as opportunities.

Chad has deep experience in web design and development and mobile strategy work. He has produced mobile solutions for a variety of industry leaders at Float and has been designing and developing web solutions for more than a decade.

What Faster Horse moments are you facing in your mobile strategy? Let us know in the comments.

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Adam Bockler is the communications manager for Float, responsible for all of Float's marketing initiatives. In addition, Adam is a certified DDP Yoga Level 1 instructor, a certified personal trainer, a martial arts instructor, and a graduate of the Black and Brave Wrestling Academy.

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On June 15, 2011
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