Float Learning and Bradley University’s Department of Interactive Media in the Slane College of Communications and Fine Arts teamed up to provide a one-day event focused on mobile on Friday, June 10, 2011. Industry-leading speakers on user experience, learning and strategy presented an invaluable amount of information about mobile design, development and strategy. Marketing departments, learning departments and IT professionals benefitted from the actionable information they could take back to their organizations to invigorate their own mobile efforts. Two tracks focused on Business and Strategy, as well as Design and Development.

Dan Pfeiffer, a developer at Float Learning, investigated how to take advantage of Web technologies (including HTML5, CSS3 and JavaScript) to build a cross-platform mobile app. The presentation covered important steps towards optimizing a Web app for a mobile device as well as using PhoneGap to expose core device features, like the accelerometer or the camera, to an app.

Pfeiffer has extensive experience building a variety of interactive and mobile experiences. He holds a degree in interactive media with a minor in computer science from Bradley University.

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Adam Bockler

Adam Bockler is the communications manager for Float, responsible for all of Float's marketing initiatives. In addition, Adam is a certified DDP Yoga Level 1 instructor, a certified personal trainer, a martial arts instructor, and a graduate of the Black and Brave Wrestling Academy.

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