August 2011 Float Learning Newsletter

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We’ve wrapped up our blog series on “The Six P’s of a Mobile Technology Strategy” recently, and the response has been fantastic. Just by the conversations we’ve had in the comments as well as at events and in meetings with clients, this sort of information is obviously appreciated and much needed. How then can you move from this assemblage of concepts to an implementation plan? Let’s examine that here.

Simply put, there just isn’t a lot of guidance being delivered by anyone in the mobile industry that hits across all these layers of an organization. This is not surprising due to the striation of the mobile industry. From platforms, to OSs, to OEMs, networks and carriers, it’s not as though any of these separate entities have any vested interest in assisting a business in making up their minds on the pieces of the puzzle that are outside of their area of expertise.

Navigating these layers then can be tough to say the least. You likely have multiple departments internally that will need to weigh in such as L & D, Executive Management, Legal, IT, and of course some stakeholders in the larger user audience. This all dramatically complicates the process and can lead to an analysis by paralysis that spells death for an effort like this. This issue can be staved off, though, with some simple actions on the development team’s part.

While forming the foundation of a mobile effort using the Six P’s, it is crucial that you keep the lines of communication open. In the mobile world, since things are moving so quickly, it is imperative that you move with velocity as well. It’s common in enterprise to think that every solution must be perfect before being rolled out. In practice though, in this realm, this philosophy just isn’t going to work. An agile approach is more in line with the pace in the OEM and Carrier release cycle. You must be willing to adapt and adjust as new developments occur. You must plan for this required flexibility. Your Platform choice and the mechanism in which you Procure the devices are not likely to change with a high amount of frequency, but you’re going to need to allow for some change as elements such as Provisioning and Publishing mechanisms change and evolve. Your Policy may seem rigid at a first glance, but as communication mechanisms and social norms evolve, so must your stance on what users can and cannot do with their devices. The Procedure on how all these are rolled out will naturally change over time, but what mustn’t deviate in this vital component is the rigor in which it is documented and actually implemented.

It may help you to frame up this effort in the standard method of using Scope, Schedule, Budget and Quality as the benchmarks upon which to measure your success. These stalwart metrics are just as applicable on a strategy effort like this as they are in production and development efforts.

The actual coverage or scope of your documentation for the effort should be comprehensive, but not so exhaustive that it jeopardizes the actual delivery of your product. Speed to market and scope creep are bitter enemies. Don’t forget that.

A timetable to get from initial kickoff to a creation of a full mobile strategy will vary from company to company, but a key point to remember is that all-important constant of velocity. Deliverables need to be scheduled and produced in a reasonable timeframe, with appropriately speedy approvals following. Meetings should be kept to a minimum, with only the required parties for the step at hand brought in. Subsequent interactions based on those decisions should be brought forward with the confidence that it is deserved. You will have done your due diligence in evaluating the options or producing the documentation  and a successful outcome will have a high probability.

Any of these factors, whether it be the cost of the devices, the data plans, the application distribution method or the staff to maintain them will have budgetary considerations attached to them as well. You must weigh the pros and cons of these in your planning. Mobile can be done at all different types of price tiers for an organization. Only you will be able to determine what level you can afford.

The only variable that should be truly non-negotiable in the entire effort is quality. You need a dependable, robust solution that has a high level of uptime, application security and quality assurance and that offers a support infrastructure that will serve you well.

The Six P’s can serve as a great guide to getting your mobile strategy established and thriving. We hope you can put this guidance into place at your business. If you have more questions about implementing the Six P’s, don’t hesitate to contact us.

Coming up this month

Continuing on the Six P’s, a leader in the mobile delivery space, Apperian, is going to be presenting in a webinar hosted by Float this month. The topic will be Navigating the World of Publishing Mobile Apps: Understanding MDM, MAM and VPP and how they fit in with App Stores and Marketplaces. If you would like to see an approach that enables you to set up your own “app store,” you will want to attend. Or if that title sounds like a mouthful or seems like a challenge you may be facing in the coming year, sign up now for this free session on August 24th at 12:00 p.m. CDT. Registration is limited to the first 100 seats, so act quickly.

Sign up to be part of this webinar right now. It’s as simple as filling out a few bits of info and you’re in! Sign up now>>

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Chad Udell is the Managing Partner, strategy and new product development, at Float. There he leads his design and development teams to successful outcomes and award-winning work via a strong background in both disciplines and a singular focus on quality. He has worked with industry-leading Fortune 500 companies and government agencies to design and develop experiences for 20 years. Chad is recognized as an expert in mobile design and development, and he speaks regularly at national and international events and conferences on related topics. Chad is author of Learning Everywhere: How Mobile Content Strategies Are Transforming Training and co-editor and chapter author, with Gary Woodill, of Mastering Mobile Learning: Tips and Techniques for Success. His newest book, Shock of the New, co-authored with Gary Woodill was released in April of 2019.

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