One would connects everything announced during today’s Adobe MAX keynote: mobile.
Adobe’s CTO Kevin Lynch announced Adobe Creative Cloud, the latest in the evolution of a company that went from providing point products to including those products in Creative Suite. Some of the more visually appealing elements of Creative Cloud are the Adobe Touch applications.
Adobe’s theme for the keynote was “Creative Unleashed,” which is appropriate given all of the apps and ideas contained in Creative Cloud. Lynch broke down what elements compose the Cloud during his 90-minute keynote address, in which he peppered in special guests to demo the new products. Essentially, the Creative Cloud allows users to access and edit files from virtually any device with a WiFi (or Ethernet) connection. Artists, illustrators, publishers and so on aren’t necessarily tethered to the computer or mouse anymore. It’s more or less like Dropbox, but designed specifically for Adobe products.
During his introduction of the creative applications component of Creative Cloud – the others include creative services and creative community – Lynch mentioned how human-computer interaction has seen “major shifts over the last several decades.” Punch cards, he said, weren’t good for creative design. Neither was using terminal applications. The, however, mouse “drove a whole new generation of creative applications.”
But Lynch seemed to be concerned that the mouse was taking away the interaction people who are creative once had with their pieces. Before computers, he said people used things like X-acto knives and scissors to interact directly with their work. With touch applications, Lynch said, creatives “almost get back to the layer of physical creativity and (remove) that abstraction.”
This led to the introduction of Photoshop Touch, an application designed for tablets. Lynch brought out photography director Chase Jarvis to demo portions of the application. Jarvis used his fingers to easily grab layers from the Cloud to comp into the image he was working on, which he then saved and shared to Facebook (part of the creative community aspect). Before he left, Jarvis showed how you can rotate the image around and basically see a 3D image that shows you relationships between layers. His cloud background was on the lowest layer, of course, with other layers ascending. Multitouch is also a major factor, with Jarvis easily controlling a panel on the left-hand side while sketching on the right.
Once Jarvis left, Lynch demonstrated how Photoshop Touch was designed for pens. For example, putting more pressure on the pen means the width of the pen increases, while less pressure means it’s thinner. Turning the pen upside down and using it brings out an eraser function.
Lynch also made these announcements:
Adobe has acquired TypeKit. Part of the Creative Cloud is the creative services Adobe will provide. Jeffrey Veen, CEO of TypeKit, demonstrated how TypeKit works on several webpages, including Twitter’s 2010 Year in Review, The New Yorker and more. TypeKit is in beta version of their new web app, which allows users to sort through fonts using different filters. The app then renders the display in every browsers, even IE6, he said to applause.
Adobe’s digital publishing has extended. Lynch demonstrated the Digital Publishing Suite – Single Edition, which should have great appeal for mobile learning. He showed a book of floor plans on his Samsung Galaxy tablet, in which readers could view a home from different perspectives and examine its layout. As a team works on the magazine from Creative Cloud, members will be able to detect any changes immediately so they’ll always be working on a current version.
The creative community aspect of the Creative Cloud will allow users to delve deep into files, such as Photoshop and Illustrator documents. Users can display and hide layers, detect which fonts have been used (which then link out to TypeKit’s website to download the font), and the site reformats for different devices.
All attendees at Adobe MAX receive one year of Creative Cloud membership for free starting in 2012. Lynch said Adobe would announce pricing in November. He also said each application will be fully compliant with all desktop and mobile operating systems by spring of next year.
There is no doubt Adobe showed large amounts of support for mobile at today’s keynote address. However, Lynch only tapped into design aspects. Tomorrow’s keynote will be devoted to developers, starting at 10 a.m. PDT / 12 p.m. CDT. Today’s keynote is available for replay until tomorrow’s begins.
More details of these announcements are available in Adobe’s news room.
Do you have any questions about today’s keynote if you missed it? For those of you who saw it, what do you think of the announcements Lynch made today? Your favorite aspect of Creative Cloud? Leave a comment and tell us what you think!
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