Calculating the Return on Investment (ROI) of Your Mobile Learning Initiative

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Float Mobile Learning is proud to announce our first whitepaper, Calculating the Return on Investment (ROI) of Your Mobile Learning Initiative. The paper is written by Dr. Gary Woodill, Ed.D., Float’s senior analyst, and Chad Udell, Float’s managing director.

The path to determining the ROI for mobile learning can be difficult to understand and develop. Many learning professionals are accustomed to the fact that a good portion of the metrics that they use deal with human factors and are not as concerned with the impact to the bottom line that their training creates. It is critical that both qualitative and quantitative measurements are considered and developed in order to create an accurate picture of the costs and benefits of the mobile learning project.

This paper is a road map for you to get the most bang for your buck when it comes to employee training because costs are rising. According to the American Society of Training and Development’s (ASTD) 2010 State of the Industry Report, U.S. organizations spent more than $125 billion on employee training and development in 2009. This number jumped 36 percent to $171.5 billion in 2010, as listed in the 2011 report.

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Adam Bockler is the communications manager for Float, responsible for all of Float's marketing initiatives. In addition, Adam is a certified DDP Yoga Level 1 instructor, a certified personal trainer, a martial arts instructor, and a graduate of the Black and Brave Wrestling Academy.

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On November 12, 2011
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