Instead of bringing 50 to 100 different brochures to trade shows, Pioneer Hi-Bred now brings a company-branded iPad app, wrote Chuck Zimmerman in an article for AgWired. Printing out that many brochures is not only cost-prohibitive, but it’s also potentially harmful to the environment (see: Mobile Learning = Green Learning).
When growers need to refer to information, Chad said, they’re often away from their computer. Developing mobile learning applications for agriculture will allow growers in the field or business folks at trade shows the opportunity to access information any time, anywhere.
It’s important that ag companies and growers know that developing a mobile application may not be as time-consuming and costly as they might think. “We can no longer spend 12 or 18 months in a development cycle,” Chad told Chuck. “We’ve got to do things quickly.”
Float currently creates customized ag applications. For example, it’s very easy to build an application useful for a grower to scout if his or her soybeans are infested with aphids, log when and where the infestation is, and report it back to dealers or agronomists so they can help the growers remedy the situation.
The Float team uses its expertise in navigating the technology. For years, we have worked with various agriculture companies in order to provide the solutions they need. We are certainly not agronomy experts. “We know how to speak and navigate the waters,” Chad said, “but we want the client to have as much say as possible.”
Thanks to Chuck for including Chad and Float on the ZimmCast.
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