Float’s UX Director to Deliver Presentation on Social, Local and Mobile Learning at Loyola Marymount University

Jim Ferolo Will Discuss How SoLoMo is Transforming the Ways in Which People Interact and Learn

Pedagogy and Learning, Press Comments (0)

Morton, Ill. – September 13, 2012 – Float Mobile Learning has announced that user experience director Jim Ferolo will speak at Loyola Marymount University today, Thursday, Sept. 13, about the impact of social and informal learning in universities and organizations.

The social, local, mobile (SoLoMo) trend is on the rise, according to the advertising firm Rocket Fuel. Its research has shown that 56 percent of people check social networks on their phones daily.

Jim Ferolo

“Student learning experiences are evolving to take into account the affordances provided by social media and mobile devices,” Ferolo said. “Institutions can begin to leverage the entire student experience beyond the formal classroom by looking at ways in which SoLoMo is changing the way students learn.”

What’s more, Rocket Fuel found that 84 percent of senior executives in North America said social engagement was an advantage for sales and marketing effectiveness.

“Organizations need to consider how their course ecosystems will continue to grow by creating ways in which experiential and informal learning is recorded and shared,” Ferolo added.

In June, Float released an iOS app to log learning on the go. Tappestry, the social network for learning, encourages people to share what they’ve learned and view what others have shared to the app. Ferolo will discuss the research Float team members formed in order to develop Tappestry and why social and informal learning will be agents of change within organizations and universities.

About Jim Ferolo

Jim Ferolo is the user experience director at Float Mobile Learning. His projects and research centers around interaction design for mobile and physical installations. When not working commercially, Jim is associate professor and chair of the Interactive Media Department at Bradley University. Jim completed his M.F.A. in the Department of Radio-Television-Film at Northwestern University while focusing on interactive design, media design and telecommunications theory.

About Float Mobile Learning

Float’s team of experts combines strategy, mobile app development, and eLearning to guide organizations by harnessing the unique power of mobile technology. Founded in 2010, Float works with industry leaders such as Caterpillar Inc. (NYSE: CAT), Pioneer Hi-Bred, GROWMARK, and Wiley Publishing Inc. (NYSE: JW.A) to strategize and develop mobile learning initiatives. To learn more, please visit http://gowithfloat.com.

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Adam Bockler is the communications manager for Float, responsible for all of Float's marketing initiatives. In addition, Adam is a certified DDP Yoga Level 1 instructor, a certified personal trainer, a martial arts instructor, and a graduate of the Black and Brave Wrestling Academy.

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