Float Featured in USA Today for Mobile Agriculture Research

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Float Mobile Learning has been cited as a source for mobile agriculture research in a USA Today article that was released this past Sunday, March 3. Writer Christopher Doering used data from our market analysis to help cement a number of anecdotes from farmers and growers in the field (literally) who are using mobile technology to increase their profits and maximize efficiency.

Float Mobile Learning - Mobile Agriculture infographic snippet

Anyone who would like to can download our research on the use and benefits of mobile technology in agriculture. Float’s mobile agriculture environmental scans are available here for free.

In addition to the high-quality analysis of current trends in mobile technology in agriculture, Float has an extensive history of working with a number of clients in the agriculture industry, including GROWMARK, a $6 billion agriculture cooperative in the Midwest, and DuPont Pioneer. DuPont Pioneer has been a client of Float’s since its inception, and remains a client of the Float’s parent company, The Iona Group. Last year, Float developed the Pioneer Planting Rate Estimator. The Estimator allows growers “to examine historical yield response curves to help estimate an optimum planting rate for Pioneer® Brand Corn Products.”



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Adam Bockler is the communications manager for Float. Besides marketing, other interests include: DDPYoga (certified level 1 instructor), martial arts (3x USA Martial Arts Hall of Fame inductee), and amateur weather spotting.

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On March 5, 2013
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