Your Guide to Navigating Mobile Learning at ASTD 2013

Easily Find The Mobile Learning Sessions at ASTD 2013 in Dallas

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The ASTD 2013 International Conference and Exposition (ICE) is the largest training conference/exposition in the world. With hundreds of exhibitors and a huge number of sessions, in a building the size of a couple of football fields, attending ICE can be an overwhelming experience.

But, not to worry…there are only 11 concurrent sessions on mobile learning at the conference, spread throughout the conference schedule. So, we suggest that you go as many sessions as you can, and then visit the 13 mobile learning exhibitors we have identified in between sessions. If you have time before the conference, there is a 2-day mobile learning certificate or a 1-day mobile learning workshop from which to choose.

This guide, prepared by Float Mobile Learning, is designed to help all those interested in investigating mobile learning to efficiently find their way to the best mobile learning sessions, exhibitors, and events at ICE.

Of course, we hope to see you at the Float exhibit at booth 1337, where you can meet us, view our apps, see the books we have written on mobile learning, sign up for our newsletter, and discuss your mobile learning needs with one of our expert staff.

But, you should also check out other mobile learning vendors and session presenters. We know most of them, so we can point you to some of the best information on mobile learning that you will ever find in one location.

Then, come back to the Float booth to compare notes, or arrange to meet us at one of the events we will be attending.

Tweet with the #ASTDML hashtag

Use #astdml to network with others about mobile learning at ASTD 2013.

Part I – The Education Program

Friday, May 17, and Saturday, May 18, 8:30 am – 4:30 pm, Room A 135/136

Pre-conference Course: The ASTD Mobile Learning Certificate Program at ICE

If you have a couple of extra days before ICE, consider signing up for an intensive 2-day course on the basics of designing mobile learning, taught by Float’s own managing director, Chad Udell, and Scott McCormick, Float’s director of client relations. Chad is the author of Learning Everywhere: How Mobile Content Strategies Are Transforming Training (you can find the book at the conference at the ASTD book store) and really knows his stuff. Learn about mobile learning and how to develop a mobile app prototype.

Saturday, May 18, 9:00 am – 5:00 pm, Room C 142

Preconference Workshop on Mobile Learning

Don’t have two days to devote to a mobile learning course? Then consider the one-day pre-conference workshop, Going Mobile: How to Design, Develop, and Implement Apps That Truly Change Performance, given by Carla Torgerson, senior learning strategist, and Phillip Neal, VP business development, at Maestro. Carla and Phillip wrote a thorough article on mobile learning and performance support last year. Performance support is not what people first think of as mobile learning, but is a big part of it.

Concurrent Sessions (in chronological order)

Sunday, May 19 – 12:00 pm – 1:15 pm, Dallas Ballroom F

From Concept to Concrete: Eight Factors in Mobile Design, with Susan Fisher

Susan Fisher is the lead instructional designer & learning consultant for the Innovative Learning Group. Susan is the author of the mLearning series “Mobile or Not…Here it Comes!”

Sunday, May 19 – 1:45 pm – 3:00 pm, Room C 141/143/149

Mobile Learning for Instructional Designers: The MoTIF Project, with Jason Haag

Jason Haag is a researcher/analyst with ADL, the Advanced Distributed Learning group at the U.S. Department of Defense, where he is the mobile team lead. Jason received his M.Ed. from the University of West Florida where he specialized in education & training management and instructional technology.

Sunday, May 19 – 1:45 pm – 3:00 pm, Ballroom C2

Mobile for Learning and Performance Support — The Time is Now! with Allison Rossett

Allison Rossett, long-time professor of educational technology at San Diego State University, is in the Training Magazine HRD Hall of Fame, was a member of the ASTD International Board of Directors, and was honored by selection as an ISPI Member-for-Life. This session will enable you to distinguish between mobile for learning programs and mobile for performance support, giving you ideas about how to use these ever-present devices. The session will enable you to see ways to rely on mobile and to integrate mobile into existing training programs.

Sunday, May 19 – 1:45 – 2:45 pm, Dallas Ballroom G

Engaging a 24/7 Mobile Workforce, with Erika Tedesco

Erika Tedesco is the manager of education and training at Hosparus in Louisville, KY. She holds a master’s degree from the University of Illinois and has spent 10 years cultivating knowledge of adult education with an emphasis on healthcare. This session will explore the opportunities for engaging your mobile workforce through virtual yearbooks, online bulletin boards, interactive newsletters, surveys and social media.

Monday, May 20 – 12:30 pm – 1:45 pm, Ballroom C3

Goin’ Mobile: M-Learning for Organizational Performance, with Clark Quinn

Clark Quinn may be the most experienced presenter on mobile learning at ICE, having defined the concept in an article in 2000. Clark has written two books on mobile learning, Designing mLearning and The Mobile Academy, and has his own blog that often has insightful posts on mobile learning. This session should not be missed.

Monday, May 20 – 2:30 pm – 3:30 pm, Room D 220/227

Where to Start with Mobile Devices: A Decision-Making Process for Mobile Strategy, with James Xu

James Xu is currently a professor at DeVry University teaching game and simulation programming. He holds a master’s degree in mechanical engineering and is pursuing Ph.D. in modeling & simulation. In this presentation, James will help you navigate the decision points that lie between your vision and making it a reality. He will also share lessons learned and success stories of mobile projects in the public and private sectors.

Monday, May 20 – 4:00 pm – 5:30 pm, Ballroom C3

Owning Mobile Sales Training: Implementing a Customized Sales Methodology Using Mobile Technology, with Dan Smaida

Dan Smaida is president of Boatman Learning, a consulting firm that helps companies develop and deploy proprietary sales methodologies. Dan writes a blog called Transforming Sales Training with lots of detailed posts on sales enablement.

Tuesday, May 21 – 11:30am – 12:15 pm, ASTD Central – Hall D

Build Your First Mobile Learning Project with Adobe Captivate 6, with Sarah Gilbert

Since 2005, Sarah Gilbert has worked with Adobe products to build a wide variety of online learning experiences, from interactive demos and games to eLearning and podcasts. Sarah has a master’s degree in business management and is published in The Book of Road-Tested Activities by Elaine Biech for her innovative technical training concepts.

Tuesday, May 21 – 4:00 pm – 5:30 pm, Room D 221/225/226

What’s Next for Mobile Learning? with Chad Udell

Chad Udell is the managing director of Float Mobile Learning, and author of Learning Everywhere: How Mobile Content Strategies Are Transforming Training. Chad has years of experience in designing and building mobile learning, as well as developing and using the tools for creating new ways of using the affordances of mobile technologies. At the leading edge of this field, Chad is well positioned to speak about what is next for mobile learning. Also a session not to be missed.

Tuesday, May 21 – 4:00 pm – 5:30 pm, Dallas Ballroom A

Sales Enablement and Employee Empowerment: Driving Performance Support With Mobile Devices, with Carla Torgerson and Phillip Neal

Carla Torgerson and Phillip Neal are with Maestro, a mobile learning development company. They wrote an article on mobile learning and performance support last year. This session will show examples of mobile apps that have provided performance support to sales professionals with excellent results.

Wednesday, May 22 – 1:15 pm – 2:45 pm, Room C 144

Arming Today’s Mobile Sales Professional, with Alex Salop

Alex Salop, director of product marketing for Brainshark, will talk about Brainshark’s Sales Enablement Suite and how it can help sales teams prepare for sales conversations with video-based, mobile-ready content for training and selling.

Part II – Mobile Learning Exhibitors – A Walking Tour

In going through all the exhibitors listed at the ASTD 2013 conference, we were able to identify 13 companies that had all or a substantial part of their business offerings in mobile learning. We did not include learning management system companies that have add-on mobile modules, or eLearning companies who might offer mobile learning, but have little or no experience building mobile apps or mobile websites, or offering mobile learning software tools.

We strongly advise you to verify the experience of any mobile learning company by asking to see demos of products or custom projects they have completed.

Here are the 13 mobile learning companies at ASTD ICE and their websites:

Company Booth
Aptara 412
Brainshark 270
DominKnow 760
Float Mobile Learning 1337
Intuition 775
Maestro 442
MLink 1335
OnPoint Digital 568
Skill Pill 564
Train By Cell 1315
Upside Learning 839
Xyleme 777


To make it easier for you, we have designed a walking tour of the exhibit floor that efficiently allows you to visit all 13 companies.



Part III – Meet the Float Team at ASTD 2013

On hand at ICE will be…

  1. Chad Udell, managing director
  2. Oscar Marin, VP of sales
  3. Dr. Gary Woodill, senior analyst
  4. Scott McCormick, director of client relations
  5. Adam Bockler, communications, and marketing specialist


The Float team will be available throughout the conference at the Expo (Monday through Wednesday), the Sales Enablement Cocktail Hour on Monday, and the Sales Enablement Lunch and Learn on Tuesday.

Additionally, we are co-hosting a networking event with Rustici Software on Tuesday, May 21, to talk mobile and measurement, and to celebrate the 1.0 release of the Tin Can API. This event takes place at the Magnolia Hotel from 5:30-7:30 p.m.

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Gary Woodill is a senior analyst with Float, as well as CEO of i5 Research. Gary conducts research and market analyses, as well as assessments and forecasting for emerging technologies. Gary is the co-editor of "Mastering Mobile Learning," author of “The Mobile Learning Edge,” and the co-author of “Training and Collaboration with Virtual Worlds.” He also presents at conferences and is the author of numerous articles and research reports on emerging learning technologies. Gary holds a doctor of education degree from the University of Toronto.

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On May 18, 2013

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