Mobile Learning as Sales Enablement

Chad Udell Discusses the Benefits of Mobile for ASTD

Mobile Strategy, Pedagogy and Learning Comments (1)

It’s a dilemma for any organization: You want and need to train your salespeople, but any time they are engaged in training, they are not selling. When your salespeople aren’t out selling, they are not adding to the bottom line.

What if you could provide learning resources at any time, wherever your salespersons are located and make it easy for them to learn in those gaps between customer calls and sales activities?

That is just one of the distinct advantages of sales enablement on the mobile platform.

Recently, Float’s own Chad Udell did a four-part series of posts at ASTD’s Sales Enablement Blog. In the series, Chad focuses on mobile learning as a tool for sales enablement training.

In the first post, “Bringing Mobile Learning to Your Sales Team,” Chad talks about the unique features and functionality mobile brings to your sales force that formal training does not. He also talks about some good practices in getting started and how you may even be able to link the mobile apps into your CRM.

The second post, “Assessing Low-Hanging Fruit in Your Mobile Strategy,” shares the good news that you may already have some strong content in your curriculum that is ideal for mobile. But, don’t get lazy and just slap the existing content onto the mobile devices of your sales force. Work with your team to optimize it for mobile and be creative in taking advantage of the powerful features and functions of mobile.

Are your sales representatives ready for gaming experiences in their training? Chad talks about “Appealing to Your Sales Team’s Competitive Nature” to show how mobile can leverage that Type-A personality of the typical salesperson. You’ll be happy to know that gamificiation of your mobile learning is more within your reach than you may have thought. Chad shares some key tips for effective gaming experiences and some third-party solutions that can add gamification layers to your existing sales tools.

All this talk about sales enablement doesn’t mean much if it doesn’t translate into better performance. It’s all about the bottom line, right? The final post of the series, “Equating Real World Performance with Mobile Learning,” points out ways you can “start measuring metrics that matter.”

If you have been having trouble reaching your sales force with training content, mobile may be just the opportunity you are looking for to provide engaging and effective content.  Chad’s sales enablement series is a perfect place to start.

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Scott McCormick is a founding partner of Float. Building on more than 30 years of experience in training, eLearning, and mLearning efforts for Fortune 500 companies, Scott helps companies embrace new learning strategies and deliver results. Scott is in charge of client relationships with global leaders in healthcare, manufacturing, hospitality, and insurance, and is instrumental in building new business and contributing to Float’s thought leadership efforts. Scott is featured in Float’s latest book, “Mastering Mobile Learning,” available from Wiley and ASTD Press.

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On June 3, 2013
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One Response to Mobile Learning as Sales Enablement

  1. […] several of the exhibitors will be focusing on the use of mobile learning for sales enablement, which Chad Udell has written about […]

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