Ambient: Africa The Fastest Growing Market for Mobile Learning

Revenues To Reach More Than $530M By 2017

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Ambient Insight Figure 1 - 2012-2017 Top Africa Mobile Learning Five-year Growth Rates by Country

Figure 1 – 2012-2017 Top Africa Mobile Learning Five-year Growth Rates by Country

Ambient Insight has been producing a big-picture analysis of the eLearning and mobile learning markets for a number of years. They provide a unique service, one that requires a lot of up-front data-gathering, sifting, and analysis of data from around the world, that results in market projection over five years or more. Their reports are relatively expensive – between $2,500 and $15,000 – but chock-full of information on over 80 countries.

The company has just released a new report on the mobile learning market in Africa and contends that it is the fastest growing segment of the mobile learning market. According to the abstract of this report:

Africa has the highest Mobile Learning growth rate in the world. The five year compound annual growth rate (CAGR) for the Mobile Learning market in Africa is 38.9%. Revenues will grow more than five times to reach $530.1 million by 2017, up from the $102.4 million reached in 2012. Consumers are driving the current market, with academic buyers close behind. Several countries in Africa have mobile penetration rates over 100% including Algeria, Ghana, Morocco, Senegal, South Africa, and Tunisia. Adoption rates are growing very fast in every African country analyzed in this report.

The caution for any company looking to enter the African market is that “Africa is not a single cohesive market. There are 56 countries in Africa with over 1,500 spoken languages,” according to the report. “Suppliers that compete in the region must market products to specific countries and to particular demographics inside each country.”

Sounds like a daunting task, but one that has great potential for the right company.

Float Mobile Learning has produced a variety of research reports and market analyses, including for mobile health and mobile agriculture.

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Gary Woodill is a senior analyst with Float, as well as CEO of i5 Research. Gary conducts research and market analyses, as well as assessments and forecasting for emerging technologies. Gary is the co-editor of "Mastering Mobile Learning," author of “The Mobile Learning Edge,” and the co-author of “Training and Collaboration with Virtual Worlds.” He also presents at conferences and is the author of numerous articles and research reports on emerging learning technologies. Gary holds a doctor of education degree from the University of Toronto.

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On September 11, 2013
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