Google Research: Navigating The New Multi-Screen World

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Nine out of 10 people move between devices to accomplish a goal, according to a Google report.

Google Research’s “The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior” describes two primary ways we multiscreen:

  1. sequential screening when we move from one device to another to complete a single goal, and,
  2. simultaneous screening where we use multiple devices at the same time.

They also discovered that “search is a critical connector as we move between devices.”

The four most common devices viewed are smartphones, tablets, desktop computers or laptops, and television.

Moving between multiple devices is a definite trend in mobile learning, as we see people moving from smartphones to tablets and then to PCs as they work on different tasks. What we will see in the near future is more integration that lets users search and work on one device and then continue on another device without a break in continuity.

At Float, we have started to help clients to work in this way through the development of responsive Web design and “mobile-first” approaches to app design and development. If this is the direction that you are moving in, please contact us for a discussion of your mobile learning needs.

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Gary Woodill is a senior analyst with Float, as well as CEO of i5 Research. Gary conducts research and market analyses, as well as assessments and forecasting for emerging technologies. Gary is the co-editor of "Mastering Mobile Learning," author of “The Mobile Learning Edge,” and the co-author of “Training and Collaboration with Virtual Worlds.” He also presents at conferences and is the author of numerous articles and research reports on emerging learning technologies. Gary holds a doctor of education degree from the University of Toronto.

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On September 18, 2013

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