Motorola: Mobile Makes Real-Time Training Possible

A Brief Review of Motorola’s White Paper on DSD and Route Accounting

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A recent white paper by Motorola has the long title of “Achieving Peak Efficiency to Better Serve Your Customers with Best in Class Mobile Technology.”

This 12-page document on Direct Store Delivery (DSD) and route accounting discuss the gains in efficiency by having real-time connectivity using mobile devices. The impact of a lack of real-time connectivity on business can include:

  • reduced customer service and retention levels,
  • reduced operational efficiency – and your cash flow,
  • reduced revenue,
  • increased vehicle costs, and
  • increased employee costs.

“With our DSD and route accounting portfolio of mobile devices,” Motorola says, “you can give your mobile workforce all the tools they need to execute virtually any task, no matter where they are.”

I was particularly interested in the section on “real-time training and HR compliance” because of our focus at Float on custom mobile learning applications. It is exciting to see that companies such as Motorola are picking up on the new unique affordances of mobile, including capturing business intelligence with cameras, dynamic routing with GPS, breadcrumbing of routes for later analysis, geofencing for alerts on deviations from plan routes, and geocoding of container-style assets.

There are new ideas here… have a read, then give us a call at Float to discuss your custom mobile needs.

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Gary Woodill is a senior analyst with Float, as well as CEO of i5 Research. Gary conducts research and market analyses, as well as assessments and forecasting for emerging technologies. Gary is the co-editor of "Mastering Mobile Learning," author of “The Mobile Learning Edge,” and the co-author of “Training and Collaboration with Virtual Worlds.” He also presents at conferences and is the author of numerous articles and research reports on emerging learning technologies. Gary holds a doctor of education degree from the University of Toronto.

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On September 4, 2013
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