Leveraging Mobile Learning for Sales Enablement

New ASTD Infoline Available Now

Mobile Strategy, Webinars Comments (1)

Learn how to use sales enablement for mobile learning to improve performance in the latest Infoline from ASTD – Leveraging Mobile Learning for Sales Enablement – available now!

Written by Chad Udell and Dr. Gary Woodill, the report discusses why sales managers should with training departments to give their reps what they need when they’re on a call or away from the office.

“Mobile learning is the single easiest, most flexible, and most powerful method to directly impact your sales teams because it is a channel that improves performance measurably, eliminates waste and produces results,” the authors write in the Infoline.

ASTD senior writer and editor Patty Gaul posted benefits for sales teams using mobile learning.

Regarding measurement, Chad echoed what he’s written about in the past. “Stop measuring percent complete, and start measuring percent closed.”

The Infoline expands on all of these topics and includes many case studies.

One case study Chad and Gary talked about during a webinar with ASTD was the interactive Audi A8 manual. This app doesn’t require a sales rep because it allows you to get under the (virtual) hood of the car to demo features and get them involved in the product experience.

More resources:

 

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Adam Bockler is the communications manager for Float, responsible for all of Float's marketing initiatives. In addition, Adam is a certified DDP Yoga Level 1 instructor, a certified personal trainer, a martial arts instructor, and a graduate of the Black and Brave Wrestling Academy.

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On January 6, 2014
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One Response to Leveraging Mobile Learning for Sales Enablement

  1. […] and gamification are hot trends in the world of mobile learning, with conferences presentations, books, articles and actual apps blossoming like […]

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