Adding Mobile, Social and Informal Learning to Your Sales Enablement Efforts

Options Abound for Adding Tools to a Sales Enablement Program

Mobile Strategy, Pedagogy and Learning Comments (0)

It is relatively safe to say sales professionals are typically social creatures.

No matter what type of selling method you use – value selling, relationship selling, insight selling, Socratic selling – your salesperson must talk to other people, right?

Beyond that, any team selling approaches, sales mentorships, and coaching, and sales reporting all require professionals to talk about how they do their job. Sharing what works best to help them get ahead is a natural thing.

Are you taking full advantage of this predisposition to being “social” in your sales enablement program?

If not, what’s holding you up?

Having trouble identifying tools and platforms that can help you out?

Here is a small sampling of some social tools, and a comparison of features and benefits, pros and cons for each. Maybe this table can help jumpstart your decision-making process:

Twitter LinkedIn Salesforce Chatter Jive Tappestry Yammer
Private No Groups Yes Yes, Groups Yes Yes
Cost Free Free or Paid Paid – requires Salesforce Paid Free or Paid Free or Paid
Images Yes No Yes Yes Yes Yes
Video Not built-in No Yes (up to 2GB per file) Yes No Yes
Link to CRM No Yes Yes Yes No Yes
Private Messages Yes Yes Yes Yes No No
Rating / Commenting No Yes Yes Yes Yes Yes
Native Mobile App Yes Yes Yes Yes Yes Yes
Native Desktop App Yes No No No No Yes, until April 2014
Web Client Yes Yes Yes Yes Yes Yes

The tools are only a small part, though.

Adding a tool, purchasing it or implementing it doesn’t make your organization “automatically social.” It will take steady grooming, pervasive usage, and productive conversations about how to best leverage the great communication that is taking place to gain a benefit for the whole team.

Thinking about the long-term benefits that a social tool can add to your sales enablement program is a great way to get started:

  • What does a mobile-enabled sales force mean to your organization? Use this vision as the foundation and build from there on the back.
  • What changes need to be made in your organization to facilitate social?
  • Which behaviors can be modeled?
  • Which voices should be heard?

Social has a place in your organization – it may just depend on how you sell it.

Have you adopted tools like these in your organizations? Let us know how you use these social tools for sales enablement!

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Chad Udell is the Managing Partner, strategy and new product development, at Float. There he leads his design and development teams to successful outcomes and award-winning work via a strong background in both disciplines and a singular focus on quality. He has worked with industry-leading Fortune 500 companies and government agencies to design and develop experiences for 20 years. Chad is recognized as an expert in mobile design and development, and he speaks regularly at national and international events and conferences on related topics. Chad is author of Learning Everywhere: How Mobile Content Strategies Are Transforming Training and co-editor and chapter author, with Gary Woodill, of Mastering Mobile Learning: Tips and Techniques for Success. His newest book, Shock of the New, co-authored with Gary Woodill was released in April of 2019.

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On February 25, 2014
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