In an effort to “introduce more innovations and radical fresh thinking” to make flying glamorous again, Virgin America is the first to leverage mobile technologies such as Google Glass and iBeacons to help personalize travelers’ experiences.
A survey of more than 10,000 passengers revealed that almost half of travelers worldwide are less than impressed with their flying experience.
Last month, the company debuted a six-week Google Glass pilot for its Upper-Class passengers.
From the minute Upper Class passengers step out of their chauffeured limousine at Heathrow’s T3 and are greeted by name, Virgin Atlantic staff wearing the technology will start the check-in process. At the same time, staff will be able to update passengers on their latest flight information, weather and local events at their destination and translate any foreign language information. (Source)
Following the pilot and looking into the future, Virgin America’s press release states its future goals for using Google Glass: “the technology could also tell Virgin Atlantic staff their passengers’ dietary and refreshment preferences – anything that provides a better and more personalized service.”
Additionally, Virgin Atlantic is piloting among its Heathrow Upper-Class passengers iBeacons, “a new low-powered Bluetooth transmitter that can notify nearby iOS Apple devices of nearby services, discounts, and updates on their flight boarding schedules.”
Among other results from the survey:
- 55% of worldwide travelers want Wi-Fi on board
- 30% of U.K. passengers would like personalized menus from which to order in advance
- 19% of U.K. passengers wish for electronic boarding passes
- 68% of U.K. passengers want an improvement on the planes’ environmental impact
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