#ASTD2014 Session Preview: Content Strategy for Conversion and Multiscreen Delivery

Managers and Practitioners Will Get a Framework for Content Strategy In Your Enterprise

Conferences, Mobile Strategy Comments (0)

Here we are. Springtime.

It brings to mind thoughts of the great outdoors, romance and… content strategy.

At least it does for me.

This May, I will be joining 10,000 of my closest learning friends at ASTD 2014 International Conference and Expo in Washington, D.C.

Will you be attending? Let me know in the comments here.

I’ll be there with the Float team, of course, in our booth (#1837).

Perhaps even more importantly, I will be presenting on Tue, May 06  from 1:30-2:45 p.m. in room 140 on the value of employing content strategy in your multiscreen delivery process and content conversion efforts.

Those of you who have been following the Float blog and reading our articles, white papers, checking out our cartoons and reading our books will know a bit about content strategy.

What content strategy is, how it can help you learning efforts and more have been covered by us in one form or another over the years.

When you employ content strategy in your learning efforts and leverage it during the conversion process, you can be focused on creating solutions that increase organizational performance no matter the content type or instructional need.

Come to my session and learn the following:

  • What content strategy is and how it benefits your organization.
  • How to create a framework for content strategy in your learning organization.
  • Apply principles of content strategy to learning design.
  • Employ content strategy for a multiscreen world.

This session is appropriate for managers and practitioners alike. I plan to make plenty of time for questions and discussion, so I’d be happy to hear about your content strategy efforts.

I look forward to seeing you!


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As managing director of Float, Chad Udell designs, develops and manages interactive Web and mobile projects. Chad has worked with industry-leading Fortune 500 companies and government agencies to concept, design and develop award-winning experiences. Chad is recognized as an expert in mobile design and development, and he speaks regularly at national and international events and conferences on related topics. In 2012, Chad released his first book, “Learning Everywhere: How Mobile Content Strategies Are Transforming Training.” In 2014, he co-edited the book, “Mastering Mobile Learning: Tips and Techniques for Success” with Dr. Gary Woodill, Ed.D.

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