Mobile Learning and the Restaurant Industry

Industry News, Research, Top 10 Industries Interested in Mobile Learning Comments (0)

With the question of who exactly is interested in mobile learning, Float got down to the bottom of things. By monitoring the companies who have been frequent visitors to our website, downloading our content, and reaching out to our personnel, we determined which vertical markets are most interested in mobile, microlearning and mobile apps for performance support.    

After studying the key metrics including industries, website visits, and downloads by the individual sectors, we produced a dataset of the Top 10 Industries interested in mobile learning. Want to see the rest of the list, check this out here.

Here are the results for our final industry: Restaurants

Whether you are using students during the summer or 9-to-5-ers who bartend for an extra paycheck on the weekends, the restaurant industry is a tough place to provide useful, secure training information. This is partially because of the traditionally high risk for turnover rates. In 2017 alone the turnover rates for the restaurant industry peaked at 70% for the second consecutive year.

Unfortunately, not only does turnover cost a business in their hiring and training, but it also puts it at risk of providing subpar service for the customers. There is nothing worse than a company relying on employees who do not understand what they are doing. Restaurants – whether they be quick service, casual or even excellent dining, need good training solutions.

Why Mobile Learning?

Restaurants often use printed learning materials as a way to onboard new employees — and that material is rarely updated. With the rise of millennials entering the workplace, it should come to no surprise that the printed content is ignored. This maybe be linked to the accustomed to digital media. Regardless of generation, many employees may want to avoid or block out anything that reminds them of studying.

Traditional eLearning delivery is also a poor fit for a restaurant because of the constraints of the environment. A fast-paced kitchen environment is often downright hostile to computers (grease, chemicals, and harsh cleaners abound), employees may find themselves relegated to a closet or tiny office to use an outdated computer to complete their online training. This training isn’t a positive experience and is seen as wasted time by the employee and the management.

Pivoting to mobile learning can eliminate the need for paper training materials or antiquated eLearning courses! It’s clear that mobile learning is one of the most effective and pleasing ways for employees to keep information. Many workers already consume content — most notably video — on tablets and mobile devices. Because of mobile learning, employees learn faster and better which leads to increased productivity. There are a lot of upsides here for the restaurant.

Training staff with the use of tablets is a convenience to both the employee and the trainer. This training gives the employee a chance to learn while in the environment. Rather than staying in the manager’s office and reading something on the PC, the trainee can study via iPad or tablet. Training like this gives them the opportunity to practice what they are learning at the same time.

Mobile Learning + Restaurants

Chipotle teamed up with PlayerLync, a learning software company,  to find the most effective way to mobilize mobile learning. Several of Chipotle’s goals for this aim include:

  • Decrease the Employee Turnover
    • Chipotle has an annual turnover rate of 130%– this means that on average, the store will replace its entire staff once per year. This rate means that by the time they learn how to use the skills for the job, they have moved on. Because Chipotle opens over 200 restaurants each year, or one every 48 hours, employee retention is critical.
  • The Need for Mass Communications
    • Chipotle was looking for the most efficient way to share content and corporate communications to over 45,000 employees in over 1,600 locations. Chipotle wanted their team leaders to access collaboration tools within the application, like posting assignments and announcements or checking in to see if recruits know what they are doing.
  • Easy Access for Employees
    • Chipotle wanted to find a way for their employees to have access to learning content, recipes, manuals, and messaging opportunities. With this training software, Chipotle wanted their employees to log in on any device and always be able to find their role-specific training material.

PlayerLync made aware of the results that Chipotle desired, offered a great solution through their Employee Training Software. Together, PlayerLync and Chipotle made a list of their needs and aspired outcomes. So how did PlayerLync meet these objectives?  Here’s just a snapshot of what they did:

  • Retention of Employees
    • With the use of new technology, employee retention rates exploded. The employees could watch a video on food prep while holding the recipe cards in their hand, thus improving their accuracy and consistency of service
  • Mass Communication and Upper Management
    • Chipotle and PlayerLync worked together to ensure that their mobile application allows corporate to provide employees with videos regarding culture and inspiration. Also, managers can capture videos on their tablets to ensure that it practices only the best across the business.

Float + Mobile Learning

Float has recently partnered with a global 2017 Fortune 500 quick-service restaurant (QSR) to build a global learning delivery system. This system stores all standards and operating procedures for its employees. This company is spread over 100+ countries and has content in over 30 different languages! Initial response has been positive, after all – the content is always available, highly searchable and focuses on getting the learner to the material as quickly as possible. Learners can favorite the content, save it for later and promptly share it, too.

Float’s team worked diligently to create a web-based, responsive design that could be easily used by the global audience. The system allows management to drag-and-drop content, and eLearning materials, PDFs and lots of other document types–making it super simple to reach learners wherever they are.

The platform is also a hub for more in-depth training content, which Float will brand and design to meet global businesses needs. Interested in learning more about Float’s expertise in delivering mobile learning to the restaurant industry? Contact us today.

So what do you think? What are your thoughts on the use of mobile learning within the restaurant industry? Can you think of any other examples? Are you in the restaurant business? How are you using mobile technology with your employees?

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Alexis Benson

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On December 26, 2018
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