In Learning Everywhere, author Chad Udell demystifies the many choices involved in developing mobile learning content, and provides real-world experience on how to get down to the business of creating mobile learning. He lays out a strong case for content strategy via a framework of four content types. When you employ content strategy in your learning efforts and leverage it during the conversion process, you can be focused on creating solutions that increase organizational performance no matter the content type or instructional need. How does this look in the real world? Check out this cartoon to see how using converting content without a content strategy compares to conversion with a content strategy. Hover over or tap each image to reveal an explanation.