Mastering Mobile Learning
(Wiley, ASTD Press) provides a roadmap for creating the most effective learning content, strategies and applications possible.

The book provides:

  • An overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach
  • A discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy and easy ways to inexpensively launch mobile learning
  • Valuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go
  • Information on the ROI of mobile learning, using mobile devices as research tools and why training in mobile development is critical
  • An overview of the technical aspects of the design and development of mobile learning

Mastering Mobile Learning will show you best practices for obtaining and providing educational, training and professional development content on devices like smartphones, tablets and other mobile devices.

This book will help you turn concept into reality.


If you drink in Mastering Mobile Learning... I'm confident you will have an effective understanding of mobile learning and will have the foundation you need... to truly master mobile learning.

Joe Fournier

learning program manager, Anthem

about the authors

  • Chad Udell
    Chad Udell is the managing director of Float. He works with industry-leading Fortune 500 companies on developing mobile learning strategies that are then implemented by Float. A recognized expert in design and development, Chad speaks regularly at national conferences on strategy, design, development and mobile learning. Chad is the author of Learning Everywhere: How Mobile Content Strategies Are Transforming Training.
  • Gary Woodill
    Gary Woodill is a senior analyst for Float. Gary conducts research and market analyses, as well as assessments and forecasting for emerging technologies. Gary is the author of The Mobile Learning Edge and the co-author of Training and Collaboration with Virtual Worlds. He also presents at conferences and is the author of numerous articles and research reports on emerging learning technologies. Gary holds a doctor of education degree from the University of Toronto.
  • John Feser
    John Feser is the COO and a founding member of Float. Before helping to form Float, John worked for Andersen Consulting and Accenture, helping Fortune 500 clients to deliver value and change for their employees and customers. His focus has been on learning, with emphasis on how the right learning improves employee performance.
  • Scott McCormick
    Scott McCormick is Float's director of client relations and a founding member of Float. Scott has more than three decades of experience in training, eLearning and mLearning efforts for Fortune 500 companies. He regularly speaks on the critical strategies and the steps organizations must take when integrating mobile learning into their complete learning programs.
  • Heather Ford
    Heather Ford is the lead designer at Float. She has worked with industry-leading companies to create customized mobile solutions. Heather designs mobile applications along with marketing collateral for workshops and strategy sessions. She focuses on user experience, interface design and has designed many of Float's award-winning applications.
  • Daniel Pfeiffer
    Daniel Pfeiffer is the lead developer at Float. He has a wealth of experience in developing mobile applications for a variety of platforms. He works with Float's clients to develop custom applications and security solutions to ensure these applications and their data are kept in the right hands. His expertise in data design has continued to allow him to build creative and robust solutions for client organizations globally.
  • Jim Ferolo
    Jim Ferolo is the director of user experience and user interface design at Float. Jim has more than 20 years of experience designing and developing interactive products and services, and drives the design methodology and usability testing processes for Float. He is a full professor and chair of the Department of Interactive Media at Bradley University.
  • Adam Bockler
    Adam Bockler is Float's communications manager. In that role, he develops and implements Float's communication strategy through event planning, writing and editing Float's blog articles and research publications, engaging audiences through email and social media, and attracting and nurturing leads through inbound marketing.